Booth 5A14

Ingredient supplier HealthTech Bio Actives (HTBA) will launch a new GLP-1 companion ingredient, Leanara, at Vitafoods Europe, formulated to support muscle mass and energy. The company will also discuss its wider portfolio of health ingredients.

“Interest in GLP-1 weight loss therapies is already booming in the USA, and the ripple effect is reaching Europe now too, with an estimated 4.9 million British adults having recently used or expressed interest in GLP-1 medications,” said Tom D’Hoore, chief commercial officer at HTBA. “While these therapies can deliver significant reductions in body weight, research suggests that 40-60% of this loss may come from lean muscle mass if not actively managed. This is where functional foods and supplements can play a key role, helping GLP-1 users maintain strength and vitality throughout their weight loss journey.”  

Leanara features a proprietary blend of flavonoids and a bioavailable form of vitamin B12 to support lean muscle development and reduce fatigue, while also optimizing metabolism. For brands, this represents an opportunity to formulate a GLP-1 supplement that goes beyond weight management to deliver sustainable health outcomes.

The company will give a presentation, “Beyond weight loss: protect lean muscle and energy for GLP-1 users,” on May 5 from 4:00 to 4:25 p.m. at the New Ingredients Theater (3D258). Teresa Pellicer, biotechnology manager, will discuss physiological challenges associated with GLP-1 use and explain the science behind Leanara.

HTBA will spotlight MecobalActive, a bioidentical active form of vitamin B12 for cognitive and physical performance, and DiosVein Forte, a micronized flavonoid fraction developed to support vascular health, circulation, and leg comfort.

At HTBA’s booth, visitors can sample Leanara mango-flavored powder sticks, MecobalActive cherry-flavored chewable tablets, and DiosVein Forte mandarin-flavored gummies.

“Vitafoods Europe is an ideal platform to introduce Leanara to the industry and demonstrate how it sits within our wider portfolio of nature-led, science-backed functional health solutions,” said D’Hoore. “Together with MecobalActive and DiosVein Forte, we’re excited to introduce Leanara to our new and existing partners at this year’s exhibition and we look forward to exploring co-creation opportunities to inspire the future of health and nutrition.”